Russell Peters is on a tour of India and will be performing in Delhi on Wednesday. Shock horror (seriously) – Delhi-ites have dished out the money (Delhi-ites are famous for holding out for a “pass” till the last moment) and the show was sold out in record time (or so I am told).
Another great example of the power of YouTube/ P2P/ Internet as a marketing tool, albeit the marketing is “incidental” in most cases and not planned. Peters has acquired quite a fan following all across the globe (even Oman!) thanks to clips of his performance being available on YouTube etc. What this means is that when this guy is on tour, tickets often get sold out in a couple of hours without the need of any kind of major advertising whatsoever. Such things might be common for major acts like Rolling Stones, but for a Russell Peters (with due respect) to have that kind of a effect, you can thank YouTube and P2P. Now only if the entertainment industry could learn to channelize this power properly, instead of trying to cease and desist, they would reap the benefits of more sold out shows all across the globe.
A less for independent artists as well – five simple steps towards making a living off your passion:
1) Record your performances.
2) Put them on YouTube.
3) Create a buzz.
4) Tour.
5) Profit!
It’s as simple as that 😉
Seriously, the field is wide open these days for no-name artists to become big-name artists with practically no expense whatsoever. You might see some practical examples of that coming pretty soon on a blog near you. Hint hint 😉
Coming back to the performance on Wednesday, in the rare case that someone reading this has a spare ticket, give me a buzz.
